The Latchuh Mission

Today's Appalachia...curated with soul.

Latchuh was born in the hills, raised on big dreams, and designed to flip the script on what Appalachian brands can be.

We’re here to champion a new wave of makers — bold, diverse, design-forward, and deeply rooted in place. From our retro-modern storefront in Charleston to the handcrafted goods in every package, we’re rewriting the narrative with pride and polish.

This is where tradition meets edge.

This is what’s next.

This is Latchuh.