Not backwards. Not barefoot. Not here to fit anyone’s BS narrative.

This is Appalachia, unfiltered — raised on resourcefulness, built on resilience, and ready for whatever’s next.

And yeah, we say it like app-uh-LATCH-UH.

Which is why we call it Latchuh. A name that sticks. A brand that moves.

From New River rapids to Smoky Mountain trails, from Cumberland ridgelines to Pisgah pines — if you’re out there chasing freedom, you’re one of us.

This isn’t about fitting in. It’s about showing up, standing out, and latchin’ on to something real.

You Weren't Born to Stay Indoors

This is what Appalachian adventure looks like.

The Latchuh Summer Fun Collection

No plans. No shoes. No signal.

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Believe in Legends. Wear the Story.

From misty mountains to moonlit forests, the legends of Appalachia still wander -- and now you can, too. Explore the Latchuh Legends Collection and gear up with cryptid style made for true believers.

SHOP LATCHUH LEGENDS

State Pride: West By God Virginia

For those of you proud of your Mountain State heritage.

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Our Blog: Live Latchuh

  • What Does It Mean to Live Latchuh?

    What Does It Mean to Live Latchuh?

    Living Latchuh isn’t about following the trail. It’s about breaking off when the map stops making sense. It’s waking up before the sun, throwing on your favorite tee, and chasing...

    What Does It Mean to Live Latchuh?

    Living Latchuh isn’t about following the trail. It’s about breaking off when the map stops making sense. It’s waking up before the sun, throwing on your favorite tee, and chasing...

  • 5 Appalachian Swimming Holes That’ll Make You Forget the Beach

    5 Appalachian Swimming Holes That’ll Make You F...

    Summertime in Appalachia doesn't come with a day planner. It comes with a rope swing fraying at the ends, a cooler that doubles as a raft, and a trail that...

    5 Appalachian Swimming Holes That’ll Make You F...

    Summertime in Appalachia doesn't come with a day planner. It comes with a rope swing fraying at the ends, a cooler that doubles as a raft, and a trail that...

  • 5 Epic Summer Adventures in Appalachia

    5 Epic Summer Adventures in Appalachia

    There’s just something about summertime in Appalachia. The air's thick with honeysuckle. The rivers run cold and wild. And the mountains? They hum a song older than memory. If you're...

    5 Epic Summer Adventures in Appalachia

    There’s just something about summertime in Appalachia. The air's thick with honeysuckle. The rivers run cold and wild. And the mountains? They hum a song older than memory. If you're...

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LATCHUH

Born to Float Ladies Tank Top

$27.00 USD
$27.00 USD
Sale Sold out
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