About Latchuh

Latchuh isn't your grandmother's General Store (but she'd still love it)...

Latchuh is here to spotlight today’s Appalachia — not the one you see in documentaries or outdated stereotypes, but the one that’s bold, creative, and full of soul.

We tell a different kind of story — one rooted in the people and products reshaping this region. It's the story of the makers blending heritage with hustle and the dreamers adding design to tradition. It's the story of the flavors, textures, and voices of a modern mountain movement.

Latchuh is getting its start in what we think of as the heart of Appalachia -- Charleston, West Virgina -- in a part of town where old buildings are waking up and new voices are getting louder. From there, we curate products from across Appalachia that reflect where the region is going, not just where it’s been.

Our shelves are being stocked with small-batch pantry goods, elevated body care, bold design, and slow-crafted gifts. Every product is made by someone with a story — and chosen by us because it’s worthy of sharing.

Our goal is to help flip the narrative around Appalachian creativity — to prove that what comes from these hills is not only meaningful, but modern, relevant, and, well, damn good.

Latchuh isn’t rustic. It’s not backwoods. And it sure as hell ain’t stuck in time.

We don’t just stock products — we curate modern Appalachian creativity. From our shop's bold modern-retro fusion vibe to our unapologetic brand voice, every detail is designed to reframe what Appalachian-made can mean in 2025 and beyond.

We highlight makers who take risks.

We choose goods that blend design with soul.

We tell stories that stick.

Latchuh is powered by Appalachian pride, entrepreneurial grit, and just enough rebellion to keep things interesting.

We hope you will come visit us here in Charlie West or browse our collections online to see why we think of Latchuh as more than just a shop...it's a whole new Appalachian experience.