That's LATCHUH

A new day is rising over Appalachia, and with it, a fresh story is unfolding.

Here in the heart of Appalachia -- West Virginia -- we know our roots run deep. This is where traditions have been passed down for generations, where the mountains whisper stories of resilience, and where every sunrise over the eastern slopes brings a chance to redefine our narrative.

At LATCHUH, we celebrate the spirit of Appalachia — the grit, the creativity, the warmth of its people. We’re here to shed light on the stories that all too often go untold:

The small-town entrepreneurs who are reshaping their communities...

The artisans reviving and reimagining lost crafts...

The everyday heroes who are not just surviving but thriving against the odds.

We're not just looking at the past; we're moving forward.

Together.

We're reimagining what it means to be Appalachian in the 21st century. It's about honoring where we come from while embracing where we're headed.

We hope you will follow along with us as we explore the people, places, and passions that make today's Appalachia so beautifully unique.

The best is yet to come.

#LATCHUH #AppalachianPride #thatslatchuh