One Big Question

It all started with one big question…

What would happen if we built something that celebrated Appalachian pride in a way the rest of the world couldn’t ignore?

For generations, our region has been defined by grit, creativity, and a unique sense of community. LATCHUH is here to carry that torch forward, shining a light on the people, flavors, and stories that make Appalachia special.

We’re thrilled to announce that LATCHUH is opening our first retail store soon to the Elk City district of Charleston! This historic neighborhood has been buzzing with new energy, and we’re excited to bring our vision to life in this charming corner of the city we consider the heart of Appalachia.

Take a look inside our future storefront. While it’s a blank slate now, it will soon be filled with the sights, scents, and stories of Appalachia. A place that feels like home, even if you’re just visiting.

We’ve searched high and low to source the best of Appalachia—from Chattanooga to Asheville, Pittsburgh to right here in West Virginia. These are the makers, the dreamers, and the doers whose products represent the heart and soul of our region. And the best part? We’ll be adding new inventory here online every week as stock comes in for the storefront, so check back often to see what’s new!

We hope you’ll take a minute to browse, support, and help us build this movement from the ground up. Because this isn’t just about opening a store. It’s about reclaiming our narrative. It’s about showing the world what Appalachia is capable of.

We can’t wait to welcome you home to LATCHUH. ❤️