Coming Soon to Charlie West

It’s time to forget all of the negativity and tired old stereotypes.

A new day - and spirit - has arrived in Appalachia, and signs are everywhere that our region is on the verge of thriving and getting the recognition it truly deserves.

At LATCHUH, our goal is to showcase the heart and soul of modern Appalachia.

From the arts of Asheville to the scenic views of Chattanooga, from Roanoke’s vibrant history to the hidden gems tucked away in small towns across these mountains, we see a region that’s as rich in innovation as it is in history.

When deciding where to plant roots and begin our movement, it was obvious to us that we should start in the heart of Appalachia — Charleston, West Virginia.
As the only state with all its counties in Appalachia, West Virginia stands proudly as the region’s core. And Charleston? It’s a place where the mountain spirit is alive and well—a place where community and culture run deep, a place that holds onto its traditions while embracing what’s next.

Our mission is to create a space where everyone can experience Appalachian flavors, crafts, and stories—all in one place. And we chose Charleston to begin because we believe in the power of its people, its resilience, and its openness to celebrate something new.

We will be opening the doors of LATCHUH in the coming weeks in the historic Elk City district of the city. In this charming corner of Charleston, situated just west of the Elk River, you can just sense a spirit of revival, energy, and dreams in the air, making it the perfect spot to bring our vision to life.

As we approach opening our doors to the community in the coming weeks, we are going to be sharing the stories of the Appalachian artisans, foods, goods, and brands that we feel truly reflect the spirit of modern Appalachia.

We are so excited to begin this movement.

Together.